Marketing Practice
World's Largest Online Resource On Indian Brands.
Monday, June 30, 2014
Market Stat : Ice cream market
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According to a report in Outlook Business, Indian Icecream market is worth Rs 3620 crore and premium segment constitutes 10% of this market....
Sunday, June 22, 2014
Brand Update : Maggi with Madhuri wants to make pursuit of health enjoyable
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In the latest campaign for Maggi Atta Noodles, Nestle has roped in Madhuri Dixit as the celebrity. The new ad promises Maggi to be healthy ...
2 comments:
Thursday, June 19, 2014
Brand Update : Orient Electricals rebrands to Orient Electric for a bigger market play
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In a significant move, Orient Electricals has rebranded itself to Orient Electric. In the new avatar, the brand aims to be a significant pl...
4 comments:
Friday, June 13, 2014
Marketing Myopia : ICICI bank charging fee for rewards redemption
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Last day when I got my ICICI credit card bill, an interesting notice was enclosed along with the bill. The notice stated that from June 12...
10 comments:
Sunday, June 08, 2014
Brand Update : Pond's extends to male category
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Pond's has been traditionally viewed as a feminine brand. More so because of the products that the brand endorses. Starting with the c...
5 comments:
Wednesday, May 28, 2014
Brand Update : Colgate rules the toothpaste market with 57% share
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Today's Business Standard has an interesting report on Colgate which despite facing tough competition from major brands was able to hol...
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