Marketing Practice
World's Largest Online Resource On Indian Brands.
Wednesday, May 28, 2014
Brand Update : Colgate rules the toothpaste market with 57% share
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Today's Business Standard has an interesting report on Colgate which despite facing tough competition from major brands was able to hol...
Friday, May 23, 2014
Brand Update : Axe in deep trouble
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The Times of India ( 23/05/2014) has a disturbing news for all Axe ( brand) fans. According to the report, the brand which had an iconic s...
Philips Aquatouch : Shaver for the modern man
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Brand : Aquatouch Company : Philips Brand Analysis Count : # 542 Philips has been recently pushing its electric grooming products ag...
2 comments:
Wednesday, May 07, 2014
Marketing Insight : What drives brand trust ?
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Last day, I went to buy a small appliance as a gift, there were two brands- one was an instore brand and another a very well known brand. ...
8 comments:
Monday, May 05, 2014
VWash : Creating Intimate Hygiene category
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Brand : VWash Company : Glenmark Brand Analysis Count : # 541 After making the face and under-arms of the Indian consumers fairer,...
9 comments:
Wednesday, April 30, 2014
Market Statistics :Soaps
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According to Business Standard ,Indian soap market is worth INR 10000 crore. HUL's lifebuoy is the largest selling soap with 15%share. ...
4 comments:
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