Marketing Practice
World's Largest Online Resource On Indian Brands.
Monday, March 31, 2014
Brand Update : Ferrero follows Kinder Joy with Schoko Bons
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Its interesting and often painful ( as a parent) to see how marketers try to squeeze the money out of your pocket. After successfully laun...
3 comments:
Thursday, March 27, 2014
Market Statistics :A/C &Refrigerator
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Season :April to June accounts for 35 percent sales A/c Penetration around 3.8 percent. Voltas and LG leading the a/c market ,Voltas share ...
1 comment:
Sunday, March 23, 2014
Brand Update : Prestige transforms itself !
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Prestige in recent years has made a transformation from a pressure cooker brand to a premium kitchen appliances company. The transformatio...
Wednesday, March 19, 2014
Market Statistics
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Branded Tea market :Rs 9500 crore growing at 5% Branded Green Tea market :Rs 150 crore growing at 21 % Retail Market size : $500 bn ~Rs 30...
Wednesday, March 12, 2014
Brand Update : 5 Star repositions as the cure for seriousness disease !
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Rest in Peace : Ramesh and Suresh 5 Star, it seems, is on a repositioning mode. In the new ad released recently, the brand has found a...
4 comments:
Thursday, February 27, 2014
Marketing in Practice : The Online Marketplace Conundrum
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The blistering growth of e-commerce in India (estimated to be around a size of $ 1.6 billion) has thrown up a Pandora's box of problem...
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