Marketing Practice
World's Largest Online Resource On Indian Brands.
Thursday, February 27, 2014
Marketing in Practice : The Online Marketplace Conundrum
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The blistering growth of e-commerce in India (estimated to be around a size of $ 1.6 billion) has thrown up a Pandora's box of problem...
Sunday, February 23, 2014
Brand Wars : Perk Vs Munch
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Its been a long time since Indian advertisement world saw a humorous fight between the brands. There has been high profile competitive war...
5 comments:
Sunday, February 16, 2014
Marketing Strategy : Toothpaste majors fights challengers effectively
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A recent article in ET mentions that the challengers in the Rs 7000 crore toothpaste market like Anchor,Ajanta Babool and Vicco were wipe...
2 comments:
Wednesday, February 12, 2014
Marketing In Practice : When Celebrities de-endorse !
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Pepsi was in a soup recently when the celebrated endorser Amitabh Bachchan publicly told the media that " he stopped endorsing Pep...
Sunday, February 09, 2014
TRESemme : For Salon Style Hair
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Brand : TRESemme Company : Hindustan Unilever Brand Analysis Count : # 539 TRESemme launched in 2012 was an attempt from Hindustan Un...
1 comment:
Friday, January 31, 2014
Brand Update : Is Titan's re-positioning worth it ?
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The recent campaign of Titan featuring the "farewell to the professor" was very well received by the audience. Across the media,...
2 comments:
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