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Tuesday, October 15, 2013

Brand Update : Thru a horrible campaign,Old Spice asks you to be Mantastic

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In my marketing communications class, I used to show the globally famous " The man, your man could smell like" campaign featuring...
8 comments:
Thursday, October 03, 2013

Nivea Men : It starts with you

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Brand : Nivea Men Company : Beiersdorf Brand Analysis : 535 Nivea is on a high these days. One of the world's largest skincare br...
6 comments:
Thursday, September 26, 2013

Brand Update : Cadbury rebrands Eclairs to Choclairs

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Brand : Cholairs Company : Cadbury India  Brand Analysis : # 534 In an interesting move, Cadbury's has rebranded its eclair br...
10 comments:
Tuesday, September 17, 2013

Nexcare : Differentiate through creativity

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Brand : Nexcare Company : 3M Brand Analysis : # 533 Indian wound-care market is dominated by the brand Band-Aid by Johnson & John...
3 comments:
Friday, September 13, 2013

Market Statistics : Male Cosmetics

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According to ET, Male cosmetics market in India is worth Rs 3800 crore growing at 21% and expected to reach Rs 5270 crore in three years ( ...
1 comment:
Monday, September 09, 2013

Maruti Suzuki Stingray : My Thing ,Everything

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Brand : Stingray Company : Maruti Suzuki Brand Analysis : #532 Maruti Suzuki recently launched another brand in the crowded Indian ha...
5 comments:
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Harish B
Marketing Evangelist in a B-School, IIM Kozhikode Graduate, Ex-Advertising Professional
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