Marketing Practice

World's Largest Online Resource On Indian Brands.

Monday, July 22, 2013

Hero Maestro : Such a Boy Thing !

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Brand : Meastro Company : Hero Motocorp Brand Analysis  : # 528 Maestro, launched in early 2012, was Hero Motocorp's answer to it...
3 comments:
Saturday, July 06, 2013

Cobra Deo : The King of Deos

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Brand : Cobra Deo Company : VI-John Brand Analysis : # 527 Its raining deo brands in the Indian market.  Another player,same story...
4 comments:
Friday, June 28, 2013

Brand Wars : Sensitive Toothpastes

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Indian toothpaste market is worth Rs 6000 crores ( Source Business Line) and growing at 20%. Colgate has been the undisputed market leader...
5 comments:
Monday, June 17, 2013

Brand Update : Cadbury Bournville says its "Not So Sweet " but why ?

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Cadbury Bournville launched in 2009 created a new market for premium dark chocolate in Indian market. The brand smartly positioned itself ...
13 comments:
Friday, June 14, 2013

Brand Update : Axe disappoints with Ranbir doing a Ben Affleck

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Axe deo is facing the fiercest competition  in its life in India with local and MNC deo brands breathing down its neck. According to certa...
4 comments:
Thursday, June 06, 2013

Engage Deo : Couple Deodorant !

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Brand : Engage Company : ITC Brand Analysis # 526 When a company like ITC launches a product, there is anticipation that the product ...
9 comments:
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Harish B
Marketing Evangelist in a B-School, IIM Kozhikode Graduate, Ex-Advertising Professional
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