Marketing Practice
World's Largest Online Resource On Indian Brands.
Friday, June 28, 2013
Brand Wars : Sensitive Toothpastes
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Indian toothpaste market is worth Rs 6000 crores ( Source Business Line) and growing at 20%. Colgate has been the undisputed market leader...
5 comments:
Monday, June 17, 2013
Brand Update : Cadbury Bournville says its "Not So Sweet " but why ?
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Cadbury Bournville launched in 2009 created a new market for premium dark chocolate in Indian market. The brand smartly positioned itself ...
13 comments:
Friday, June 14, 2013
Brand Update : Axe disappoints with Ranbir doing a Ben Affleck
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Axe deo is facing the fiercest competition in its life in India with local and MNC deo brands breathing down its neck. According to certa...
4 comments:
Thursday, June 06, 2013
Engage Deo : Couple Deodorant !
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Brand : Engage Company : ITC Brand Analysis # 526 When a company like ITC launches a product, there is anticipation that the product ...
9 comments:
Tuesday, May 28, 2013
Celebrity Endorsements of Indian Brands- 2013
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Frooti : Shah Rukh Khan Thums Up : Salman Khan Pepsi Atom : Sushant Singh Rajput Luminous : Sachin Tendulkar Godrej Group : Aamir Kha...
6 comments:
Tuesday, May 21, 2013
Brand Update : TVS Wego wants you to Find Your We Time
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TVS Wego , launched in 2011, was an earnest effort by TVS to garner a fair share of the Indian scooter market which was dominated by Honda...
1 comment:
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