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Monday, November 26, 2012

Brand Update : RIP Tata Tion ( 2009-2011)

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Tata Tion- the non-carbonated beverage drink from Tata Beverages has bite the dust. The brand which was derived from tea extracts and the ...
3 comments:
Thursday, November 15, 2012

Totem Pens : Carving Out a Segment

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Brand : Totem Company : Win Pens Pvt Ltd Brand Analysis Count : # 518 Totem is an interesting brand. You may not have seen an ad of...
3 comments:
Friday, November 09, 2012

Godrej Aer : Aer it Out

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Brand : Aer Company : Godrej Brand Analysis Count : # 517 Godrej has entered the Rs 300 crore Air Care market with the new brand God...
4 comments:
Thursday, October 18, 2012

Marketing Funda : Why "iPhone Killer " is a bad marketing idea

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The marketing world is now full of wannabe iPhone Killers - the new products that aims to kill the market leader or iconic brands. Althoug...
18 comments:
Friday, October 12, 2012

Brand Update : Axe Extends to Soaps

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Axe deo , the market leader in the Rs 1000 crore Indian deo market has extended itself to soaps. In the typical Unilever style of experime...
6 comments:
Tuesday, October 09, 2012

Roma Switches : India's Largest Selling Modular Switches

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Brand : Roma Company : Anchor ( Panasonic) Brand Analysis Count : 516 Indian switch market is estimated to be around INR1800 crore an...
1 comment:
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Harish B
Marketing Evangelist in a B-School, IIM Kozhikode Graduate, Ex-Advertising Professional
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