Marketing Practice
World's Largest Online Resource On Indian Brands.
Thursday, October 18, 2012
Marketing Funda : Why "iPhone Killer " is a bad marketing idea
›
The marketing world is now full of wannabe iPhone Killers - the new products that aims to kill the market leader or iconic brands. Althoug...
18 comments:
Friday, October 12, 2012
Brand Update : Axe Extends to Soaps
›
Axe deo , the market leader in the Rs 1000 crore Indian deo market has extended itself to soaps. In the typical Unilever style of experime...
6 comments:
Tuesday, October 09, 2012
Roma Switches : India's Largest Selling Modular Switches
›
Brand : Roma Company : Anchor ( Panasonic) Brand Analysis Count : 516 Indian switch market is estimated to be around INR1800 crore an...
1 comment:
Monday, October 01, 2012
Denim : For the man who doesn't have to try too hard
›
Brand : Denim Company : Hindustan Unilever Brand Analysis Count : 515 Denim is one of the oldest deodorant brands in India. Althoug...
2 comments:
Monday, September 24, 2012
Brand Update : Cinthol says Alive is Awesome
›
It is very easy to kill a brand or weaken its positioning. Ignore it, reduce investment and within no time, the brand will fade away from ...
4 comments:
Tuesday, September 18, 2012
Brand Update : Tata Safari and the Art of Laziness
›
I always loved Tata Safari. Despite the bad reviews, nagging product issues, this brand was always an aspiration for me ( yet to be fulfil...
9 comments:
‹
›
Home
View web version
