Marketing Practice
World's Largest Online Resource On Indian Brands.
Monday, September 24, 2012
Brand Update : Cinthol says Alive is Awesome
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It is very easy to kill a brand or weaken its positioning. Ignore it, reduce investment and within no time, the brand will fade away from ...
4 comments:
Tuesday, September 18, 2012
Brand Update : Tata Safari and the Art of Laziness
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I always loved Tata Safari. Despite the bad reviews, nagging product issues, this brand was always an aspiration for me ( yet to be fulfil...
9 comments:
Monday, September 17, 2012
Brand Update : Design. It Matters for Xylys
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Xylys, the premium watch brand from Titan is on a repositioning mode again. The brand has been toying with many positioning platforms see...
1 comment:
Friday, September 07, 2012
Brand Update : Maggi's 2 Minute Mein Khushiyam With BigB
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Maggi , which created the noodles category in India has now none other than Amitabh Bachchan as its brand ambassador. The brand is being e...
9 comments:
Saturday, September 01, 2012
Brand Update : Sparx adds Akshay Kumar to its Life
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Sparx, the shoe brand from Relaxo has replaced the brand ambassador Neil Nitin Mukesh with the Action Superstar Akshay Kumar. Relaxo Fo...
2 comments:
Monday, August 13, 2012
Marketing Funda : Marketing and Osborne Effect
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Osborne effect is a phenomenon where the sales of an existing product gets affected because of the announcement of future products. Osborn...
12 comments:
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