Marketing Practice
World's Largest Online Resource On Indian Brands.
Sunday, February 26, 2012
Brand Update : Will Airlines' Failure Affect Kingfisher's Brand's Equity ?
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The much hyped and celebrated Kingfisher airlines is in big trouble. UB group decided to extend its beer brand to airlines and executed the...
6 comments:
Wednesday, February 22, 2012
Brand Update : 7UP Wants You to Feel UP
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Certain brands change its taglines at the drop of a hat. 7Up, the lemon flavored softdrink brand from Pepsico is one such brand. The brand ...
2 comments:
Wednesday, February 15, 2012
Mahindra XUV 500 : Inspired by Cheetah
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Brand : Mahindra XUV 500 Company : Mahindra Brand Analysis Count : # 508 Mahindra launched its first product from its first global S...
7 comments:
Wednesday, February 08, 2012
Campaign Trail :Is Birla Sunlife Exploiting Yuvraj ?
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A small controversy is brewing in the ad world regarding the latest campaign of Birla Sunlife featuring India's youth icon Yuvraj Sing...
7 comments:
Saturday, February 04, 2012
Brand Update : RIP Peek ( 2008-2012)
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In 2010, I had written about a simple email device called Peek launched in India by Aircel. According to news reports , the company has st...
Tuesday, January 31, 2012
Brand Update : Fastrack Gets Provocative
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Fastrack ,the most successful youth brand of India has started getting provocative. In a strategy emulating the likes of United Colors of ...
7 comments:
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