Marketing Practice
World's Largest Online Resource On Indian Brands.
Wednesday, January 26, 2011
Brand Update : Philips To Acquire Preethi
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The famous Preethi brand of small appliances is going to get a new high profile owner. The Dutch consumer durable giant Philips has agreed ...
11 comments:
Friday, January 21, 2011
Brand Update : Perk Struggles To Find Right Positioning
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Perk which went in for a massive brand repositioning exercise last year is now struggling hard to find the right positioning. The brand whic...
Sunday, January 16, 2011
Brand Update : Flipkart Goes for Rebranding
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Is three years too short for a rebranding exercise ?? Flipkart thinks that it is not. The brand which started off as a no-nonsense online bo...
3 comments:
Tuesday, January 11, 2011
Marketing Strategy : Branding Basics for Small Business
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In most of the marketing literature, branding strategies are usually skewed towards large businesses. The nature of these strategies also de...
2 comments:
Saturday, January 08, 2011
Nicorette : For Every Cigarette, There is Nicorette
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Brand : Nicorette Company : Johnson & Johnson Brand Analysis Count : 470 Nicorette is a unique brand. The brand is world's best sell...
3 comments:
Wednesday, January 05, 2011
Marketing Strategy : Basics of Customer Service
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Last day, my colleague got simultaneous service calls from 3 branches of a reputed car service firm. The call was made three days after he h...
4 comments:
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