Marketing Practice
World's Largest Online Resource On Indian Brands.
Sunday, December 26, 2010
Brand Update : Nano is the Key to Happiness
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Its almost two years since the launch of Tata Nano. A lot has happened over these years. The much hyped & much criticized small car has ...
7 comments:
Wednesday, December 22, 2010
Marketing Strategy : The Basics of Internal Marketing
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According to Berry and Parasuraman (Marketing Services: Competing through quality), Internal marketing is attracting , developing, motivatin...
2 comments:
Thursday, December 16, 2010
Crocodile : Will It Realize Its Potential ?
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Brand : Crocodile Company : SP Garments ( Crocodile International Pvt Ltd) Brand Analysis Count : 468 Crocodile is a brand from Singapore ba...
Saturday, December 11, 2010
Marketing Strategy : Unleash Your Innovation Engine
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Indian companies are not well known for innovation. In comparison with the global counterparts, Indian firms have so far shied away from inv...
3 comments:
Wednesday, December 08, 2010
Brand Update : Alpenliebe is no longer a candy its also an Eclair
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Alpenliebe, the flagship candy brand from Perfetti VanMelle (PVM) recently launched Alpenliebe Eclairs.The brand which pioneered candy ( mor...
1 comment:
Sunday, December 05, 2010
Brand Update : Sunfeast enters noodles segment with Yippee
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Sunfeast is on its way to become a megabrand. This challenger biscuit brand launched in 2003, within a span of 7 years, has presence in cate...
7 comments:
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