Marketing Practice

World's Largest Online Resource On Indian Brands.

Thursday, November 25, 2010

Brand Update : No Idea then Get Idea !

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There are times when a campaign thrills you with its simplicity and creativity. Idea's new campaign on number portability was one such t...
1 comment:
Tuesday, November 23, 2010

Van Heusen : Evolve Yourself

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Brand : Van Heusen Company : Madura Garments ( Aditya Birla Nuvo) Ad Agency : JWT India Brand Analysis Count : #467 Van Heusen is one of the...
4 comments:
Saturday, November 20, 2010

Marketing Strategy : Harnessing the Power of Brand Elements

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American Marketing Association defines brand as a name, term, sign, symbol or design or a combination of them, intended to identify the good...
Wednesday, November 17, 2010

Brand Update : Ceat wants you to be Idiot Safe

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Ceat went in for a major rebranding exercise in 2008 when it changed its logo, the mascot and the famous tagline " Born Tough". I ...
4 comments:
Friday, November 12, 2010

Marketing Strategy : Where is Marketing in Your Strategy ?

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It is interesting to see how many companies realize the importance of marketing in their corporate strategy framework. Most firms have reali...
Tuesday, November 09, 2010

Fryums : Eat Smart

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Brand : Fryums Company : TTK Brand Analysis Count : 466 Fryums is a very interesting brand. Infact how many of us know that it is a brand ? ...
4 comments:
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Harish B
Marketing Evangelist in a B-School, IIM Kozhikode Graduate, Ex-Advertising Professional
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