Marketing Practice

World's Largest Online Resource On Indian Brands.

Thursday, October 21, 2010

Marketing Strategy : Celebrating the WoW Moments

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Seldom does brands hit upon wonderful ideas that capture the attention of the consumers. During the last IPL season, Vodafone hit upon such ...
6 comments:
Monday, October 18, 2010

Brand Update : Peter England is the Beginning of Good Things

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It has been almost four years since I updated about this brand. Peter England has always been my favorite brand and it remains so even after...
1 comment:
Friday, October 15, 2010

Brand Update : Idea Wants To Break Language Barrier

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Idea Cellular has hit upon another smart idea this season with the latest " language barrier " ad. Sirji now wants to break the ...
2 comments:
Monday, October 11, 2010

Vivanta By Taj : Discover

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Brand : Vivanta Company : Indian Hotels Company Ltd ( IHCL) Ad Agency : Rediffusion Y&R Brand Analysis Count : 464 Vivanta is the new br...
3 comments:
Friday, October 08, 2010

Announcement : Rajagiri National Business Quiz

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Rajagiri Center for Business Studies ( where I teach) is organizing a National Business Quiz Competition for Management Students and Corpora...
1 comment:

Marketing Strategy : The World of Experiential Marketing

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Marketers are now faced with intense competition at one hand and a media clutter on the other hand. These issues are going to aggravate in t...
5 comments:
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Harish B
Marketing Evangelist in a B-School, IIM Kozhikode Graduate, Ex-Advertising Professional
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