Marketing Practice
World's Largest Online Resource On Indian Brands.
Monday, September 27, 2010
Brand Update : Dazzler Moves into Personal Care
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Dazzler brand which is endorsed by Eyetex has moved into personal care cateogry by launching its range of Talcum powders. The brand owners -...
2 comments:
Friday, September 24, 2010
Marketing Strategy : Making Brand Portfolio Decisions
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Brand portfolio decisions are strategic in nature. These decisions have very powerful impact on the entire brand architecture and marketing ...
2 comments:
Sunday, September 19, 2010
Brand Update : Allout Will Also Catch Flies
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From now on, Allout Frog will not only catch mosquitoes but also catch flies. India's popular liquid mosquito repellent has launched a c...
4 comments:
Thursday, September 16, 2010
Brand Update : Fastrack Goes Celebrity Way
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India's youth accessory brand Fastrack has gone the celebrity way. The latest series of campaign for Fastrack bags is featuring the bran...
1 comment:
Tuesday, September 14, 2010
Marketing Strategy : Is Time on Your Side ?
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Renowned marketing guru Dr Philip Kotler calls this era as the era of experience economy. Consumers live in an experiential world where,rat...
5 comments:
Saturday, September 11, 2010
Brand Update : Can Katrina Boost Yardley's Fortunes ?
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In November 2009, Wipro acquired the rights for marketing Yardley in Asia , Middle East, Australasia and parts of Africa. That was an import...
1 comment:
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