Marketing Practice
World's Largest Online Resource On Indian Brands.
Tuesday, August 31, 2010
Brand Update : Can Ambassador be saved ?
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Recently the good old Ambassador was in the news that the brand owners - Hindustan Motors is planning to relaunch /rejuvenate this heritage...
Thursday, August 26, 2010
Is Social Media a mere extension of traditional media ?
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A guest post of mine was published in Indiasocial.in. Indiasocial is a resource- rich site for marketers interesting in social media. Marke...
2 comments:
Wednesday, August 25, 2010
Brand Update : Dettol & Lifebuoy Creating Hand Sanitizer Category
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Indian market is witnessing the creation of a new category in the hand hygiene segment - hand sanitizer. Although hand sanitizer products we...
4 comments:
Monday, August 23, 2010
Brand Update : Hajmola Repositions as Audio Candy
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It has been a while since I updated about Hajmola Digestives. The most significant development happened last year ( 2009) when the brand und...
Wednesday, August 18, 2010
Addiction Body Spray : Lasts Long Really Long
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Brand : Addiction Body Spray Company : Mankind Pharma Brand Analysis Count : 461 It looks like that Indian marketers will make deodorant/bod...
4 comments:
Monday, August 16, 2010
Brand Update : Mentos Becomes a Chewing Gum
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Perfetti van Melle ( PVM) has introduced another product line extension for its highly successful brand Mentos. The launch of Mentos into th...
5 comments:
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