Marketing Practice

World's Largest Online Resource On Indian Brands.

Monday, May 31, 2010

Marketing Strategy : How to Engage Customers to Create Brand Equity

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Engage Customers to Create Brand Equity Originally Published here at adclubbombay.com Engagement means creating involvement. Customer eng...
4 comments:
Saturday, May 29, 2010

Brand Update : Gems Does a Kinder Joy

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Gems recently launched a new variant Gems Surprise. The product is a new pack of Gems that comes with a surprise toy inside. The new variant...
Wednesday, May 26, 2010

Market Statistics : FMCG Market Shares

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Today's ( 26/05/10) Economic Times carries interesting market share figurers of FMCG players across various categories in the Indian mar...
1 comment:
Monday, May 24, 2010

Tata Tion : Why Let Go

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Brand : Tata Tion Company : Tata Tea Brand Analysis Count # 454 Tata Tion is Tata Tea's foray into the non-carbonated beverages market....
3 comments:
Thursday, May 20, 2010

Marketing Strategy :Do You Know Your Customers ?

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What Marketers Should Know About Customers Originally published here in Adclubbombay.com The dictum “Understand your consumers “has often b...
1 comment:
Tuesday, May 18, 2010

Brand Update : Tata Indica Brand Portfolio

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Indica is a brand that is an epitome of persistence. Tata Motors through Indica has demonstrated how to manage product lifecycle effectively...
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Harish B
Marketing Evangelist in a B-School, IIM Kozhikode Graduate, Ex-Advertising Professional
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