Marketing Practice
World's Largest Online Resource On Indian Brands.
Tuesday, February 02, 2010
Marketing Strategy : The Family Brand Conundrum
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Indian industrial scene is dominated by family owned businesses. It is common to see business taking up their family name /surname/patriarc...
1 comment:
Sunday, January 31, 2010
Brand Update : Logan
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It is sad to see a good product struggling in the market because of a messed up strategy by the brand owner. Logan is a brand which failed t...
5 comments:
Friday, January 29, 2010
Infibeam Pi : Indian Kindle ?
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Brand : Infibeam Pi Company : Infibeam.com Brand Analysis Count # 442 It is very risky to write about a product before it is launched in the...
11 comments:
Tuesday, January 26, 2010
Mahindra Gio : Potential Category Killer
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Brand : Mahindra Gio Company : Mahindra & Mahindra Brand Analysis Count # 441 This is the decade of Mahindra Group. Ever since the succe...
5 comments:
Sunday, January 24, 2010
Maruti Eeco : Happiness Family Size
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Brand : Maruti Eeco Company : Maruti Suzuki Ltd Brand Analysis Count # 440 Maruti has launched a new Multi Purpose Vehicle - Eeco. Eeco is t...
9 comments:
Tuesday, January 19, 2010
Listerine : Pioneering a Category
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Brand : Listerine Company : Johnson & Johnson Agency : Contract Health Brand Analysis Count # 439 Listerine is a brand that pioneered th...
4 comments:
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