Marketing Practice

Let me try to dabble with a little philosophy and branding. Branding is all about building beliefs in the mind of the consumers. Brand is a ...

Brand : Breathe Right Company : Glaxo Smithkline Beecham Brand Analysis Count : 435 Glaxo Smithkline Beecham has launched a new product in t...

Another brand is dead. World Space satellite radio service is set to shut shop in India on the New Year eve. The brand which brought in the ...

I was shocked to see an ad in todays newspaper announcing the launch of a noodles brand by Horlicks. I was wondering how can a company like...

Bajaj recently announced its exit from the scooter market. This announcement also marked the death of the last scooter brand from Bajaj -- B...

So you have got a big idea... then what ? Getting a big idea in this tough competitive market place is a lottery and when consumers love tha...