Marketing Practice

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Tuesday, December 30, 2008

Consumer Insight : Insurance is a Subject Matter of Solicitation

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If you have seen any advertisement of Insurance products, you may not have missed this disclaimer " Insurance is a subject matter of so...
5 comments:

Marketing Funda : When Teaser Gets Teased

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Read my article on Teaser ads published in Adclub Bombay Website here : When teaser gets teased
Monday, December 29, 2008

Zeiss : We Make it Visible

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Brand : Zeiss Company : Carl Zeiss India Agency : Modern Medtech Brand Analysis Count : 367 Carl Zeiss is a respectable name in the global l...
2 comments:
Saturday, December 27, 2008

Brand Update : Bajaj Pulsar

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Recently I saw an ad of Bajaj which showed that Bajaj XCD 125 is now in the DTSI Club . The DTSI which stands for Digital Twin Spark Ignitio...
1 comment:
Tuesday, December 23, 2008

Hyundai Accent : What Dreams Drive

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Brand : Accent Company : Hyundai Motors India Agency : Innocean Brand Analysis Count : 366 Accent is one of the highly successful long servi...
4 comments:
Monday, December 22, 2008

Best Marketing Practice : Be Proactive to Rumours

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Yesterday my wife told me about an internal mail she received at her office. It said that Kurkure contains plastic which makes it more crisp...
4 comments:
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Harish B
Marketing Evangelist in a B-School, IIM Kozhikode Graduate, Ex-Advertising Professional
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