Marketing Practice

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Monday, June 30, 2008

Brand Update : Motorola

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Motorola has launched the lastest addition into the MotoRockr music edition phones. The latest launch MotorockrE8 comes with a morphing keyp...
3 comments:
Saturday, June 28, 2008

Book Review : The Last Lecture

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Book : The Last Lecture Author : Dr Randy Pausch with Jeoffrey Zaslow Publisher : Hachette India Price : Rs 295 Book Review #6 I happened to...
1 comment:
Thursday, June 26, 2008

Himalayan : Live Natural

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Brand : Himalayan Company : Mount Everest ( Tata tea) Agency : Rediffusion Dy&R Brand Analysis Count : 334 Himalayan is the latest brand...
Tuesday, June 24, 2008

Comfort : Make a Good Clothes Day

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Brand : Comfort Company : HUL Brand Analysis Count : 333 Comfort is the new launch of HUL in the fabric care market. Although the brand was ...
Monday, June 16, 2008

Brand Update : TVS Scooty

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In the marketing classrooms, we used to exhort the wannabe marketers to be more proactive to the changing environment. Often this discussio...
1 comment:
Friday, June 13, 2008

Dr Scholl's : Taking care of the Foot

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Brand : Dr Scholl's Company : SSL-TTK Brand Analysis Count 332 Dr Scholl's is an interesting niche brand. The brand is launched in I...
2 comments:
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Harish B
Marketing Evangelist in a B-School, IIM Kozhikode Graduate, Ex-Advertising Professional
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