Marketing Practice
World's Largest Online Resource On Indian Brands.
Saturday, May 31, 2008
Saint-Gobain : The Future of Glass
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Corporate Brand : Saint-Gobain Agency : Lowe Brand Analysis Count : 330 Saint-Gobain is one of the global leaders in the Glass manufacturing...
Wednesday, May 28, 2008
Allout : Yamraj of Mosquitos
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Brand : Allout Company : Karamchand Appliances Ltd (subsidiary of SC Johnson Co) Brand Analysis Cout : 329 Allout is an interesting brand fo...
12 comments:
Sunday, May 25, 2008
Kara Skincare Wipes : At Your Best . Always
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Brand : Kara Company : Birla Viscose (Aditya Birla Group) Agency : Contract Brand Analysis Count : 328 Kara Skincare wipes is a new product...
2 comments:
Wednesday, May 21, 2008
Brand Update : Anne French
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In my analysis on Anne French , I had mentioned that this brand is going to face stiff competition from Veet. Anne French has taken the chal...
2 comments:
Monday, May 19, 2008
Act II : Creating a Category
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Brand : Act II Company : Agrotech Foods ( ConAgra) Brand Analysis Count : 327 Act II is an interesting brand story. The brand is from the g...
3 comments:
Thursday, May 15, 2008
Marketing Q&A : Brand Laddering
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Marketing Practice Reader Vivek asks about the concept of Brand Laddering. Professor Kevin Lane Keller defines Laddering as follows "Br...
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