Marketing Practice

World's Largest Online Resource On Indian Brands.

Monday, November 05, 2007

Brand Update : Lux

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It seems this season is of Brand Updates. This time its for Lux. Lux has recently launched yet another variant : Lux Crystal Shine. The new ...
Saturday, November 03, 2007

Brand Update : Ambipur

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After creating and ruling the branded car perfume market , Ambipur had a reasonably successful extension in the home perfume ( aircare ) se...
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Thursday, November 01, 2007

Brand Update : Dyna

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I had severely criticized Dyna's positioning in my post on this brand in August 2006. The brand just have a tagline " Be A Lady ...
Tuesday, October 30, 2007

Provogue : Redefining Fashion

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Brand : Provogue Company : Acme Clothings Brand Analysis Count : 286 Provogue is a pure play fashion brand. Born in March 98 , this brand is...
Saturday, October 27, 2007

Anne French : Smooth and Silky Skin

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Brand : Anne French Company : Wyeth Agency : Grey Brand Analysis Count : 285 Anne French is a niche brand. The brand is a major player in th...
Thursday, October 25, 2007

Brand Update : Vimal

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Reliance has officially announced the relaunch of its Iconic brand Vimal. The brand which has already relaunched its suitings range is now e...
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Harish B
Marketing Evangelist in a B-School, IIM Kozhikode Graduate, Ex-Advertising Professional
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