Marketing Practice
World's Largest Online Resource On Indian Brands.
Monday, February 27, 2006
Margo:lost in the Neem trees !
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Brand : Margo Company: Henkel Agency: FCB Ulka Margo is one of the oldest herbal soaps in India. The brand which is more than 85 years old i...
4 comments:
Thursday, February 23, 2006
Thums Up : Taste The Thunder
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Brand : Thums Up Company: Coca Cola Agency:Leo Burnett What will you do after buying a brand which has a market share of 60 % for 120 crore?...
1 comment:
Monday, February 20, 2006
Iodex : Ooh Aaah Ouch
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Brand : Iodex Company : Smithkline Beecham Agency : Enterprise Nexus Iodex is a classic example of a generic brand being dumped by consumers...
2 comments:
Friday, February 17, 2006
Tata Safari : Reclaim Your Life
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Brand : Safari Dicor Company: Tata Motors Agency: O&M Safari is the first luxury SUV in India. Launched in 1998 Safari have aroun d 23% ...
2 comments:
Thursday, February 16, 2006
Vicco : Lost in the woods?
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Brand : Vicco turmeric Company: Vicco lab Vicco Turmeric cream is India's first fairness cream although it is not positioned as a fairne...
3 comments:
Wednesday, February 15, 2006
Wagon-R: For a Smarter Race
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Brand: Wagon-R Company: Maruti Agency: Hakudo Percept This is one of the successful brands from Maruti portfolio in the premium segment of c...
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