Marketing Practice

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Wednesday, November 23, 2005

Amul : The taste of India : Utterly delicious too.

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Brand : Amul Agency DaCunha Associates Baseline : Taste of India Amul has used the hoardings and advertising to perfection. Taking cues from...
4 comments:
Tuesday, November 22, 2005

Sona Chandi Chyavanprash: Trying hard: Not smart

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Brand : Sona Chandi Chyavanprash Agency : Ambience Publicis Base line :Sona de surakshit tan, chandi de tez dimaag. Chyavanprash is a 300 cr...
1 comment:
Monday, November 21, 2005

Coca-Cola : Thanda nahin hai?

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Brand : Coke Agency: McCann Baseline : Piyo sar Utha Ke Well ........ Marketers some times behaves like fools !!!!!! Why the hell one should...
2 comments:
Saturday, November 19, 2005

A revolutionary product: Killed by poor advertising

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Brand : Tata Indicom True paid Baseline : Do more live more The product from tata indicom prepaid is revolutionary since it "talks...
2 comments:
Friday, November 18, 2005

Raymonds: The complete Man :A complete campaign

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Raymonds : Expressions : A Complete man Headline: Leadership comes naturally to those who do not stand on ceremony. Subhead: Presenting Exp...
Thursday, November 17, 2005

Surf Excel : Dirt Is Good:So Is The Idea

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Brand : Surf excel Agency : Lowe Baseline : Dag Ache hain " Dirt is good" Brand Count : 3 Surf has been in the market for a long t...
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Harish B
Marketing Evangelist in a B-School, IIM Kozhikode Graduate, Ex-Advertising Professional
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