Marketing Practice

A brand which once made a mark in the Indian luxury men's wear ( worsted suit category) is now in deep trouble. Owing to a large amoun...

Brand: WLS ( Formerly Wills Lifestyle) Company: ITC Brand Analysis Count: 588 Wills Lifestyle was ITCs foray into Indian textile mark...

Peter England that came to India with the promise of an Honest Shirt, has undergone yet another change. This time, the brand has seen a si...

In a rather sad news for brand lovers, Reliance Industries has decided to sell off their textile business including their iconic brand &qu...

Brand : Parx Company : Raymond's Apparels Brand Analysis Count :  # 503 Parx - the premium readymade casual wear brand from Raymo...

India's premium textile brand- Blackberrys has been relaunched with a new positioning. The brand which earlier expressed itself as ...

Brand : OTTO Company : Pothys Group Brand Analysis Count : # 493 Otto is the readymade brand from Pothys Group. Pothys is one of the ...

Brand : Ruf N Tuf Company : Arvind Mills Brand Analysis Count : # 488 Ruf N Tuf  was an innovative brand which virtually revolutionized...

The premium suit brand J Hampstead from Siyaram has roped in Hrithik Roshan as the new brand ambassador. The new set of commercials are in t...

Brand : Koutons Company : Koutons Retail India Ltd Brand Analysis Count : # 483 Koutons is a brand story which has gone sour. This 100...

Brand : World Player Company : Skumars Brand Analysis Count : # 482 Another brand which has the potential to shake up the readymade mar...

Brand : Crocodile Company : SP Garments ( Crocodile International Pvt Ltd) Brand Analysis Count : 468 Crocodile is a brand from Singapore ba...

Brand : Van Heusen Company : Madura Garments ( Aditya Birla Nuvo) Ad Agency : JWT India Brand Analysis Count : #467 Van Heusen is one of the...

It has been almost four years since I updated about this brand. Peter England has always been my favorite brand and it remains so even after...

John Players has a new brand ambassador. The brand chose the current Bollywood hotshot Ranbir Kapoor as the new brand ambassador. Ranbir rep...

Brand : Allen Solly Company : Madura Garments Ad Agency : Ogilvy Brand Analysis Count : # 458 Allen Solly is a brand that changed the dressi...

Brand : Oxemberg Company : Siyaram Brand Analysis Count : 457 Whenever my wife purchases a shirt for me , 80% chances are that the brand wil...

Brand : Turtle Company : Turtle Ltd Agency : RK Swamy BBDO Brand Analysis Count : 431 Turtle is an interesting brand story. This is the sto...

Brand : Blackberrys Company : Mohan Clothing Agency : Arms Crestra Brand Analysis Count :427 This post is not about the ubiquitous Blackber...

Brand : Z3 Company : Zodiac Clothing Agency : Draft FCB Ulka Brand Analysis Count : 418 Z3 is a brand from the house of Zodiac. Z3 is a refr...