Marketing Practice

Brand: Acko Company: Acko General Insurance Co Ltd Brand Analysis Count: #589 This is the era of digital technologies disrupting tra...

A small controversy is brewing in the ad world regarding the latest campaign of Birla Sunlife featuring India's youth icon Yuvraj Sing...

Tata Indicom is dead. The CDMA brand from Tata Teleservices is going to be integrated ( migrated / replaced/exorcised) to Tata Docomo. Acc...

Brand : Vodafone Blue Company :Vodafone Brand Analysis Count : 502 Vodafone Blue is a Facebook dedicated mobile phone from Vodafone....

There are times when a campaign thrills you with its simplicity and creativity. Idea's new campaign on number portability was one such t...

Idea Cellular has hit upon another smart idea this season with the latest " language barrier " ad. Sirji now wants to break the ...

Brand : Vivanta Company : Indian Hotels Company Ltd ( IHCL) Ad Agency : Rediffusion Y&R Brand Analysis Count : 464 Vivanta is the new br...

Brand : Peek Company : Peek Inc ( brought to India by Aircel) Brand Analysis Count : # 453 Peek is a very very interesting brand. In my anal...

After the high profile Tiger Woods controversy, Accenture was quick to distance itself from the celebrity who was the virtual face of the br...

Brand : Infibeam Pi Company : Infibeam.com Brand Analysis Count # 442 It is very risky to write about a product before it is launched in the...

Idea cellular is running another series of campaigns under " An idea can change your life " theme. This time, the brand is evangel...

Another brand is dead. World Space satellite radio service is set to shut shop in India on the New Year eve. The brand which brought in the ...

SBI has been on an overdrive in the advertising world with a series of campaigns following the much acclaimed " Surprisingly SBI" ...

Corporate Brand : Flipkart.com Brand Analysis Count : 430 Flipkart is an Indian online bookstore modeled around Amazon . The site was starte...

It is very rare to see Indian brands being mentioned for its service excellence. Today I was fortunate enough to to read one such story abou...

Idea has launched another campaign extending its core idea of " An Idea can Change your life ". This time the brand has chosen a f...

One of the best campaigns I have seen so far is the Vodafone's ZooZoo campaign. Never in the history of Indian advertising we witnessed ...

Idea cellular has been hit by the Idea Virus. The brand has been investing heavily in its " Ideas that Change " theme. The latest ...

Tata Indicom is currently running a new brand campaign extending the concept of " Listen to your heart " ( suno dil i awaaz "...

Corporate Brand : G4S ( Group 4 Securicor) Brand Analysis Count : 362 26 November 2008 was a day that has changed the life of an Indian for...