Marketing Practice

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Showing posts with label segmentation. Show all posts
Showing posts with label segmentation. Show all posts
Tuesday, March 12, 2019

Brand Update : Maruti Attempts Channel Differentiation using Nexa and Arena

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In 2015, Maruti launched a new channel to cater to the company's foray into the premium four-wheeler segment. The new channel was bran...
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Harish B
Marketing Evangelist in a B-School, IIM Kozhikode Graduate, Ex-Advertising Professional
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