Marketing Practice

In my marketing communications class, I used to show the globally famous " The man, your man could smell like" campaign featuring...

Brand : Kolestint Company  : Wella ( P&G) Brand Analysis Count : # 491 Competition is hotting up in the Rs 1200 hair color market...

Today's ( 26/05/10) Economic Times carries interesting market share figurers of FMCG players across various categories in the Indian mar...

After the high profile direct attack on Tide, Rin has entered the second stage of its aggressive marketing campaign. The brand has started ...

According to latest news report, the Calcutta High Court has restrained HUL from airing the controversial campaign against Tide. HUL has bee...

Rin Strikes Again. But for the better or worse ? Last day, I saw the latest ad for Rin , a comparative ad directly against the competitor ...

It has been long time I updated about the brand Whisper. Whisper has been a challenger brand . During the launch in 1989, this brand challen...

Brand : Oral-B Company : P&G Agency : O&M Brand Analysis Count : 280 Oral-B is a special brand. The brand is the global leader in th...

Brand : Olay Company : P&G Agency : Saatchi & Saatchi Brand Analysis Count : 277 This July P&G launched its premium skin care br...

Brand : Head & Shoulders Company: P&G Brand Count : 240 Head & Shoulders is world's No.1 anti-dandruff shampoo. A power bran...

Brand : Whisper Company: P&G Agency : Leo Burnett The female personal hygiene market in India is in a nascent stage. The market size is ...

Brand : Tide Company:P&G Agency; Leo Burnett Tide is the largest selling detergent brand of P&G worldwide. Tide was launched with mu...