Marketing Practice

Brand: WhiteTone Company: Vini Cosmetics Brand Analysis Count: #611 WhiteTone is a brand of face powder and cream which competes in the fair...

 In the run-up to the winter season, Pond's has brought back its famous jingle ' Googly Woogly Wooksh" in an emotional pitch fe...

Brand: Prepair Company: Vini Cosmetics Brand Analysis Count: #585 Recently Vini Cosmetics Ltd, which is famous for the Fogg brand, ...

Brand: Lever Ayush Company: Hindustan Unilever Brand Analysis Count: #579 It took Patanjali to wake the giant from slumber. The Rs 3...

In my marketing communications class, I used to show the globally famous " The man, your man could smell like" campaign featuring...

Brand : Nivea Men Company : Beiersdorf Brand Analysis : 535 Nivea is on a high these days. One of the world's largest skincare br...

In an absolutely fabulous positioning initiative, Parachute Advansed has owned up the " World's Best Hair" proposition. I wo...

Brand : Mederma Company : Win Medicare Ltd ( Licensed from Merz Pharma) Brand Analysis Count : # 504 Mederma is a globally renowned b...

In a significant move, Parachute - the flagship coconut oil brand from Marico has extended itself to skincare. Recently Parachute launched...

Brand : Kolestint Company  : Wella ( P&G) Brand Analysis Count : # 491 Competition is hotting up in the Rs 1200 hair color market...

Brand : Vi-John Company : Maja Healthcare (Vi-John Cosmetics) Brand Analysis Count : # 489 Do you know that Vi-John is the largest sell...

Dazzler brand which is endorsed by Eyetex has moved into personal care cateogry by launching its range of Talcum powders. The brand owners -...

ITC's soap brand Vivel has launched its fairness cream extension in the Indian market. The brand has been launched in Kerala and is expe...

This season, Santoor has launched another brand extension - Santoor Deodorant. The brand now has a wide range of products under its brand po...

Lux has a new endorser. True to the brand's heritage of being endorsed by the reigning queens of Bollywood, the brand has roped in Katr...

Brand : Garnier Company : Loreal India Agency : Lowe Lintas Brand Analysis Count : 437 Garnier is a brand that epitomizes smart marketing pr...

Brand : White Ice Company : Midas Care Pharmaceuticals. Brand Analysis Count : 428 The list of deo brands that promises raving girlfriends i...

Lux got bigger. The brand has come back in style. Lux released its first commercial featuring the most famous "Star Couple " of bo...

Wild Stone has become milder. It is interesting to see a brand evolving and trying to find the right kind of positioning. Wild Stone which s...

It has been a long time since I wrote anything about Pears. The fact was that there was no big development about the brand for the past two...