Marketing Practice

Onida has launched its new campaign after putting the devil to rest. The campaign is aimed at repositioning and rejuvenating the brand. The ...

According to a report in Economic Times , Onida has decided to send its iconic mascot- The Devil to Hell. According to the report, the brand...

Onida has ventured into mobile phones. The brand has launched the phones in the price range of Rs 1500-8000. The brand hopes to cash in on ...

The summer is on and air-conditioner ads have started to peep in. Surprisingly one of the ads that caught my eye was that of Onida. Onida an...

Brand : Candy Company : Onida Brand Count : 268 Candy is a sad brand story. This unique brand is a classic case of entire marketing mix gone...

Brand : Onida Company: Mirc Electronics Agency Rediffusion I am celebrating the Return of the devil, still wondering why it was taken away i...