Marketing Practice

 Brand: Aquaguard Company: Eureka Forbes Brand Analysis Count: 613 Launched in 1984, Aquaguard was one of the pioneers in the water purifier...

 This video explains the lessons in marketing from the success of Fogg beating the market leader Axe in the Rs 3500 crore deodorant market. ...

Brand : Vicco Vajaradanti Company : Vicco Brand Analysis Count: # 593 Vicco Vajradanti was one of the first products of Vicco which ...

Patanjali's Dant Kanti has really made the market leader Colgate in a tight spot. The aggressive promotions and the positioning based ...

Brand: Lever Ayush Company: Hindustan Unilever Brand Analysis Count: #579 It took Patanjali to wake the giant from slumber. The Rs 3...

Cadbury is taking the fight to Ferrero's turf by attacking its best-selling Kinder Joy. Kinder Joy which was launched in 2007 quickly ...

Colgate holds around 54% market share in the Rs 6000 Crore Indian toothpaste market. Of late, the brand is facing tough competition from P...

So finally a response from HUL to competition. After being relegated to No.3 in the deo market by Fogg and Wildstone, Axe finally launched...

Its been a long time since Indian advertisement world saw a humorous fight between the brands. There has been high profile competitive war...

A recent article in ET mentions that the challengers in the Rs 7000 crore toothpaste market like Anchor,Ajanta Babool and Vicco were wipe...

Indian toothpaste market is worth Rs 6000 crores ( Source Business Line) and growing at 20%. Colgate has been the undisputed market leader...