Marketing Practice

 7Up this summer has a strategy focused on celebrity influence. A brand which is lagging behind in terms of market share has been on a confu...

Brand: Malkist Company: Inbisco Brand Analysis Count: #614 The Indian biscuit market is estimated to be around Rs 37000 crore and is charact...

 This season was a washout season from most product categories. The pandemic forced many firms into crisis mode with no money or energy left...

 P&G's detergent brand has now a brand ambassador- Ayushmann Khurrana. The brand which is pitching for the leadership position in th...

Brand: Breathe Easy Safe24 Company: Berger Paints Brand Analysis Count: 602  The huge demand for any product that protects us from the COVID...

 The latest ad of Thums Up featuring the brand ambassador Ranveer Singh is a classic example of (Hyperbole)^2 . The stunts make James Bond m...

Brand: Happenstance Company: Mosons Enterprises Brand Analysis Count: 594 Happenstance is a new brand of footwear launched recently....

A brand which once made a mark in the Indian luxury men's wear ( worsted suit category) is now in deep trouble. Owing to a large amoun...

Brand : Vicco Vajaradanti Company : Vicco Brand Analysis Count: # 593 Vicco Vajradanti was one of the first products of Vicco which ...

Brand: Indigo Company: Indigo Paints Brand Analysis Count: 592 Indigo paints recently is making a lot of noise in the media with a hi...

Brand: One8 Company: Virat Kohli Brand Analysis Count: 591 One8 is a brand owned by the cricketing icon Virat Kohli. The brand is a...

Brand: V-Nourish Company: Veeba Foods Brand Analysis Count: # 590 After the forward integration from an ingredient maker to a market...

In an interesting move, Colgate has moved from its traditional positioning of Strong Teeth to a much higher brand value of inner strength....

Brand: Kaytra Company: AVA Group Brand Analysis Count: #583 Kaytra is an interesting brand story. The brand is from the AVA Group wh...

Brand: Lever Ayush Company: Hindustan Unilever Brand Analysis Count: #579 It took Patanjali to wake the giant from slumber. The Rs 3...

Brand: Dr. Fixit Company: Pidilite Brand Analysis Count: #577 Dr.Fixit is a classic example of how to brand a commodity. Dr.Fixit is ...

In the latest commercial featuring the new brand ambassador Ranveer Singh, Thums Up has started its slide down in terms of creativity. Usua...

Thums Up which is one of the most resilient brands in the Indian market was in the news recently when the parent Coca-Cola decided to dro...

Cycle Agarbathies has roped in Amitabh Bachchan as the brand ambassador. The organized agarbatti market in India is worth around Rs 2400 c...

Brand : LuvIt Company : Global Consumer Products Brand Analysis Count : # 558 LuvIt is new brand from Global Consumer Products - a ...