Marketing Practice

This post is inspired by  my learned Twitter friend @vijaysankaran when he queried about my opinion about the brand refresh by Raymond. I ...

Amul has launched India's first Probiotic Wellness Icecreams. Probiotics are live beneficial cult ure which when administered in adequat...

Brand : Santoor Company: Wipro Agency: FCB Ulka Brand Count : 189 Santoor is the second largest soap brand in the Popular segment in India...

Lays has launched its new variant Lay's Stax in India. Although this brand was launched way back in 2005, the brand was limited to selec...

Taj Mahal tea has changed its Brand Face ( brand ambassador). Recent TVCs show Saif Ali Khan endorsing the brand. Taj Mahal has been using t...

Tata salt has introduced a new brand of salt in South India named " i-shakti". Although no TVC is aired, the brand is being promot...

Brand : Pedigree Company: Effem India Agency: TBWA India Brand Count: 188 Pedigree is world's largest pet food brand . The brand i...

Marketing Funda is a new series from Marketing Practice. A lot is happening in the marketing field which has created new JARGONS. " Mar...

Brand : Speed Company: BPCL Agency: Saatchi & Saatchi Brand Count : 187 Speed is India's first branded petrol.Launched in 2002 by Bh...

This is the third volume of Market Statistics. Airfreshner market size :Rs 50 crore...

Brand : Crocin Company: Glaxo Smithkline Agency: O&M Brand Count: 186 Crocin is a three decade old heritage brand. The brand was once ge...

Brand : Sanspareils Greenlands Company : Sanspareils Greenlands Ltd Brand Count : 185 Many of us may not be familiar with the brand Sanspare...

Brand : Maaza Company: Coca Cola Agency: Leo Burnett Brand Count : 184 Maaza is the market leader in the Rs 600 crore Indian Fruit drinks ma...

Brand: Acuvue Company: Johnson&Johnson Agency: Lowe Brand Count:183 Acuvue is a major brand in the Rs 60 crore contact lens market. Alth...

Brand : Gypsy Company: Maruti Suzuki Brand Count : 182 Gypsy was one of India's first sports utility vehicles. The vehicle created a b...

This is the second volume of market statistics: Organised shoe market size : Rs 93 billion...

Brand : Spinz Company: CavinKare Agency: Rubecon Brand count : 181 Spinz is India's very own brand of perfume. The brand once the market...

Pepsodent has come out with a new campaign taking the war into the Colgate's main positioning platform. The new campaign has done away ...

Brand : Esteem Company : Maruti Suzuki Agency: Lowe Brand Count: 180 Maruti Esteem is one of the best selling cars from the Maruti's por...