Marketing Practice

Brand: Malkist Company: Inbisco Brand Analysis Count: #614 The Indian biscuit market is estimated to be around Rs 37000 crore and is charact...

In my earlier posts on the brand, I had talked about how the Oreo brand is being used as a platform to launch variants by collaborating with...

 Launched in 2019, Amul's foray into the highly competitive and fragmented Rs 37000 biscuit market has become national. The ads for Amul...

Brand: Good Day Company: Britannia Brand Analysis Count: # 561 Good Day is an interesting brand. Launched in 1987, the brand had co...

Launched in 2003, Sunfeast has come a long way. The brand has become an umbrella brand endorsing a wide range of biscuit and other product...

Brand : NutriChoice Company : Britannia Brand Analysis Count : # 537 NutriChoice ,which was launched in the nineties, is leading the ...

Brand : Dark Fantasy Company : ITC Brand Analysis : 529 Sunfeast Dark Fantasy is the story of a brand which started its journey as a ...

World's first digestive biscuit is now banking on celebrity power to stay in the fiercely competitive Rs 9000 crore Indian biscuit marke...

Even God was not able to save this brand. The much hyped sub-brand of Sunfeast - Sunfeast Sachin's Fit Kit is dead. The brand is not av...