Marketing Practice

In the latest commercial featuring the new brand ambassador Ranveer Singh, Thums Up has started its slide down in terms of creativity. Usua...

Brand : O'Cean Company : Narang Group Brand Analysis : # 569 O'cean is a relatively new brand launched by Narang Group in t...

This summer, Parle Agro has made a drastic repositioning of its unique  product - Appy Fizz. Launched in 2005, Appy Fizz had carved a uniq...

7 Up's 2013 commercial is undoubtedly the worst campaign I have seen in the recent times. Especially the ad featuring Kathakali - which...

Brand : B'lue Company : Danone Narang Pvt Ltd Brand Analysis Count : # 522 Danone, the French foods major has launched a new pr...

The summer of 2013 is witnessing a mega war in the mango drink segment. With Frooti launching their campaign with SRK, Maaza roping in Imr...

If ads are any indication of brand's strength, Sprite is in deep trouble. Ever since the brand discarded its   "N o Nonsense &q...

The summer of 2012 belongs to lemon based beverages. Marketers are all out to woo consumers through high decibel promotions for lemon base...

This summer , the iconic brand in the Indian soft drinks industry has made a significant change in its positioning. Thums Up, rightly said...

University of Freshology has closed down. All the students now can take the road because " Rasta Clear Hai".. How sad that a b...

Certain brands change its taglines at the drop of a hat. 7Up, the lemon flavored softdrink brand from Pepsico is one such brand. The brand ...

Bournvita is one of the major players in the Rs 4000 crore Indian Health Drink market. The brand has a market share of around 15% according...

After around 5 years of messing up and experimenting with various taglines and positioning, Rasna has reverted to its original and famous t...

Brand : Maa Company : Cavin Kare Brand Analysis Count : # 480 Maa is a serious challenger brand in the Rs 500 crore Indian fruit juice ...

After a long period of neglect, Pepsi has given some life to its sparkling lime brand 7UP. Ever since the spectacular brand launch in 1992, ...

This summer Sprite has launched a series of campaign under the banner of University of Freshology. This heavily invested high decibel campai...

Brand : Tata Tion Company : Tata Tea Brand Analysis Count # 454 Tata Tion is Tata Tea's foray into the non-carbonated beverages market....

After the high profile launch last year, the brand is back with the latest campaign this summer. And sorry to state that it is a big let dow...

Brand : Choco + Milk Company : Danone Ad Agency : Rediffusion Y&R Brand Analysis Count :449 Danone is a world leader in dairy products. ...

This season, Slice has come out with another campaign further reinforcing the highly successful positioning of ' Pure Mango Pleasure ...