Marketing Practice

Brand : Kohler Company : Kohler India Brand Analysis Count : 375 Kohler is a global brand which has a unique position as a designer kitchen ...

Mentos has launched a new campaign much in line with the positioning of " makes you smarter " exemplified by the slogan " D...

Perfetti Vanmelle has comeout with a new campaign for Chlormint. The new campaign is surprising since it has changed the famous tagline &qu...

Alpenliebe has roped in Kajol as its brand ambassador.This is the first time in the 14 years of successful existence in the India, Perfetti ...

Brand : Boomer Company: Wrigley's Agency : Grey Brand Count : 241 Boomer is a pure kids brand. When most of the chewing gum marketers ar...

In an interesting research paper by Leopoldo, John and Gautam at Oklahoma University, Absurd Ads are defined as those which have pictures,wo...

Brand : Orbit Company: Wrigley's Agency: BBDO Brand Count:229 Orbit is one of the world's largest selling chewing gum brand.In India...

Brand : Amaron Company :Amara Raja Agency: O&M Amaron is a disruptive brand in the automotive segment. Launched in mid 2000 , this brand...