Marketing Practice

 Brand: Hygienix Company: Wipro Consumer Care Brand Analysis Count: #598 When the coronavirus pandemic struck India this year, during the in...

Santoor, one of India's largest brand has been on a roll these days. Recently, the brand became the second largest selling soap by volu...

In November 2009, Wipro acquired the rights for marketing Yardley in Asia , Middle East, Australasia and parts of Africa. That was an import...

Brand : Wipro Smartlite Company : Wipro Ad Agency : Orchard Advertising Brand Analysis Count # 448 Wipro Smartlite is an interesting brand. ...

This season, Santoor has launched another brand extension - Santoor Deodorant. The brand now has a wide range of products under its brand po...

Santoor has become the market leader in South India dethroning Lifebuoy , according to a report in Economic Times. Santoor has registered a ...

Santoor has launched a new variant : Santoor Glycerine. Through this variant, Santoor is entering the turf of Pears . Glycerin soap market s...

After repositioning itself on the SPA imagery, Chandrika is going for another repositioning exercise. This time the brand is relying on the ...

Brand : Chandrika Company : Wipro Agency : FCB Ulka Brand Analysis Count : 290 Chandrika is a heritage brand. The brand came into existence ...

Brand : Santoor Company: Wipro Agency: FCB Ulka Brand Count : 189 Santoor is the second largest soap brand in the Popular segment in India...