Marketing Practice

 In a smart and interesting move, Colgate has launched a variant for diabetic patients - Colgate Diabetics. Actually, the brand name runs lo...

 Brand: Good Day Toothpaste Company: Good Day Oral Care Brand Analysis Count: #612 It takes a lot of guts to launch an FMCG brand in the tim...

 When consumers are scared, take advantage of the opportunity and offer to help. In this era of COVID-19 where consumers are scared as hell,...

 Colgate is taking the brand laddering to the next level in their 2020 campaign. The brand over time has moved from a functional benefit pla...

Brand : Vicco Vajaradanti Company : Vicco Brand Analysis Count: # 593 Vicco Vajradanti was one of the first products of Vicco which ...

Patanjali's Dant Kanti has really made the market leader Colgate in a tight spot. The aggressive promotions and the positioning based ...

Colgate holds around 54% market share in the Rs 6000 Crore Indian toothpaste market. Of late, the brand is facing tough competition from P...

A recent article in ET mentions that the challengers in the Rs 7000 crore toothpaste market like Anchor,Ajanta Babool and Vicco were wipe...

The August of 2013 saw the beginning of another war in the toothpaste market. Pepsodent, the challenger brand from HUL directly attacked t...

Indian toothpaste market is worth Rs 6000 crores ( Source Business Line) and growing at 20%. Colgate has been the undisputed market leader...

Brand : Parodontax Company : GSK Consumer Healthcare Brand Analysis Count : # 521 After the success of Sensodyne, GSK has launched a...

Brand : Sensodyne Company : Glaxo Smithkline Beecham ( GSK Asia) Brand Analysis Count : 474 In line with the strategy of bringing in glob...

It has been a long time since I wrote an update about Pepsodent. Although the brand has been very active in the media with different campaig...

Brand : Listerine Company : Johnson & Johnson Agency : Contract Health Brand Analysis Count # 439 Listerine is a brand that pioneered th...

Brand : Smyle Company : Maneesh Pharmaceuticals Brand Analysis Count : 314 Smyle is one of the popular brands in the OTC market in India. Th...

Colgate celebrates October as Oral Health Month. This is a unique example of a brand embarking on strong value system. Colgate has long been...

The toothpaste war is going to get hotter. Following the high profile launch of Colgate Citrus Blast, Pepsodent has started fighting back wi...

Colgate has started aggressively promoting its niche variant Colgate Sensitive toothpaste. This is a unique variant aimed at the segment of ...

Colgate is now rocking. The brand which commands the toothpaste market with over 53% share is leaving no room for competitors. This once com...

Colgate has launched the new gel variant Colgate Maxfresh Gel with Cooling crystals. The toothpaste have liquid cooling crystals that diss...