Marketing Practice

afaqs! today carried an interesting piece about Fastrack's new OOH campaign titled " Sorry for What".The new bold campaign ...

Brand : SKINN Company : Titan Company Brand Analysis : # 552 Titan Company has forayed into the Rs 2000 crore Indian perfume market...

The recent campaign of Titan featuring the "farewell to the professor" was very well received by the audience. Across the media,...

Corporate Brand : Titan Company Brand Analysis # 531 Titan Industries was born in 1985 as a joint-venture between Tata Group and Tami...

Titan Raga has got a new face in Katrina Kaif. In continuation with its celebrity endorsement centered brand strategy, Titan signed the rei...

Aiming to consolidate the leadership position in the Indian watch industry and to further thrust the brand's attempt to enter the premiu...

India's youth accessory brand Fastrack has gone the celebrity way. The latest series of campaign for Fastrack bags is featuring the bran...

Brand : Xylys Company : Titan Industries Ltd Agency : Rediffusion Brand Analysis Count : # 460 Xylys can be termed as India's own premi...

Brand : Zoop Company : Titan Industries Ad Agency : Ogilvy Brand Analysis Count # 455 Titan has re-entered the kids' watches category wi...

Titan Industries has ventured into the prescription eyewear category with the brand Titan Eye+. The launch was pilot tested in 2007 and now ...

Fastrack has recently launched a new campaign based on its new positioning " Move On " .The latest campaign comes in two version ...

Titan has launched a new series of watches. The series is called Titan-WWF series. This series isbeing launched in collaboration with the In...

Titan has repositioned itself this year with a new set of brand values and positioning statement. In a typical case of Laddering, Titan has ...

Brand : Fastrack Company : Titan Agency : Lowe Lintas Brand Analysis Count : 320 Two years back when I wrote about Titan watches, I had ment...

Titan has come out with a new campaign for its thinnest watch Edge.The ad features its brand ambassador Aamir . Watch the ad here : Aamir an...

One of the most important components of a successful marketing strategy is innovation. Innovation can be interms of any of the marketing m...

Brand : Titan Company : TATA Agency: O&M Indian Watch industry is estimated to be around 1600 crores and Titan is riding on top of it wi...