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Showing posts with label Thums Up. Show all posts
Showing posts with label Thums Up. Show all posts
Tuesday, December 01, 2020

Brand Update : Thums Up struggling to taste the thunder

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 The latest ad of Thums Up featuring the brand ambassador Ranveer Singh is a classic example of (Hyperbole)^2 . The stunts make James Bond m...
Monday, January 16, 2017

Brand Update : Thums Up says Main Hoon Toofani

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In the latest commercial featuring the new brand ambassador Ranveer Singh, Thums Up has started its slide down in terms of creativity. Usua...
Tuesday, October 25, 2016

Brand Update : Thums Up in a Celebrity Trap

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Thums Up which is one of the most resilient brands in the Indian market was in the news recently when the parent Coca-Cola decided to dro...
Friday, March 30, 2012

Brand Update : Thums Up wants you to live the thunder

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This summer , the iconic brand in the Indian soft drinks industry has made a significant change in its positioning. Thums Up, rightly said...
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Harish B
Marketing Evangelist in a B-School, IIM Kozhikode Graduate, Ex-Advertising Professional
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