Marketing Practice

 It's happy news for Tata Safari fans. Tata Motors has decided to relaunch the iconic Tata Safari in a new platform. The brand which cre...

Tata Motors launched Xenon in 2008. When the brand was launched, it was positioned as a lifestyle pick-up truck. Nine years down the line,...

Brand: Hexa Company: Tata Motors Brand Analysis: # 572 Tata Aria is dead, Long live Tata Hexa. The new year will see the resurgent...

Brand : SKINN Company : Titan Company Brand Analysis : # 552 Titan Company has forayed into the Rs 2000 crore Indian perfume market...

Brand : Revotron Company : Tata Motors Brand Analysis Count : # 544 Revotron is the new hope of Tata Motors. Tata Motors which once...

Corporate Brand : Titan Company Brand Analysis # 531 Titan Industries was born in 1985 as a joint-venture between Tata Group and Tami...

India's largest automobile company is struggling with its passenger car business. The company which owns best selling ( once upon a ti...

Tata Safari  which is in a critical stage of its lifecycle has launched the much awaited Storme recently. The new Storme is a completely u...

Tata Tion- the non-carbonated beverage drink from Tata Beverages has bite the dust. The brand which was derived from tea extracts and the ...

I always loved Tata Safari. Despite the bad reviews, nagging product issues, this brand was always an aspiration for me ( yet to be fulfil...

Titan Raga has got a new face in Katrina Kaif. In continuation with its celebrity endorsement centered brand strategy, Titan signed the rei...

Brand Indica got a big boost recently by the launch of the new Tata Indica Vista . The new Vista comes with a spruced up looks and classy ...

Tata Indicom is dead. The CDMA brand from Tata Teleservices is going to be integrated ( migrated / replaced/exorcised) to Tata Docomo. Acc...

Brand : Grande Company : Tata Motors Brand Analysis Count : 501 Another Indian brand has moved from a sub-brand status to an Independ...

Brand : Manza Company : Tata Motors Advertising Agency : Draft FCB Ulka Brand Analysis Count : 473 Philip Kotler once famously said &q...

Its almost two years since the launch of Tata Nano. A lot has happened over these years. The much hyped & much criticized small car has ...

Brand : Vivanta Company : Indian Hotels Company Ltd ( IHCL) Ad Agency : Rediffusion Y&R Brand Analysis Count : 464 Vivanta is the new br...

Brand : Xylys Company : Titan Industries Ltd Agency : Rediffusion Brand Analysis Count : # 460 Xylys can be termed as India's own premi...

Brand : Zoop Company : Titan Industries Ad Agency : Ogilvy Brand Analysis Count # 455 Titan has re-entered the kids' watches category wi...

Brand : Tata Tion Company : Tata Tea Brand Analysis Count # 454 Tata Tion is Tata Tea's foray into the non-carbonated beverages market....