Marketing Practice

 This October, Apache which is the indigenous performance bike from TVS reached a milestone of 40 lakh sales. Although this figure may be dw...

TVS Wego , launched in 2011, was an earnest effort by TVS to garner a fair share of the Indian scooter market which was dominated by Honda...

In its new campaign for Scooty Pep+ , the brand features the new celebrity ambassador Ms Anushka Sharma. The campaign titled Scootygiri pr...

Last year saw a dramatic change in the brand personality of Scooty- the Scooterette brand from TVS.The brand is attempting a makeover to w...

Brand  : Wego Company : TVS Motors Brand Analysis Count : # 477 TVS is on a roll these days. The company's fortune multiplied ever ...

Scooty is a brand which has more brand updates than any other brands analyzed in this blog. The simple reason is that this brand never fails...

Brand : Yo Bykes Company : Indus Electro-trans ( Electrotherm) Agency : Canvas Communications Brand Analysis Count : 373 Yo Bykes is the fir...

Scooty never ceases to innovate. That is one quality that makes this brand my favorite. Being the market leader has never made this brand la...

In the marketing classrooms, we used to exhort the wannabe marketers to be more proactive to the changing environment. Often this discussio...

Brand : Scooty Company: TVS Agency: McCann Erickson Brand Count:162 TVS Scooty launched in 1994 is one of the super brands in India. The bra...