Marketing Practice
World's Largest Online Resource On Indian Brands.
Showing posts with label
Soft Drinks
.
Show all posts
Showing posts with label
Soft Drinks
.
Show all posts
Wednesday, June 05, 2024
Brand Update : 7Up is riding on celebrity this summer
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7Up this summer has a strategy focused on celebrity influence. A brand which is lagging behind in terms of market share has been on a confu...
Tuesday, October 25, 2016
Brand Update : Thums Up in a Celebrity Trap
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Thums Up which is one of the most resilient brands in the Indian market was in the news recently when the parent Coca-Cola decided to dro...
Thursday, May 05, 2016
Brand Update : Appy Fizz repositions to lose its cool factor
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This summer, Parle Agro has made a drastic repositioning of its unique product - Appy Fizz. Launched in 2005, Appy Fizz had carved a uniq...
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