Marketing Practice

Brand: WLS ( Formerly Wills Lifestyle) Company: ITC Brand Analysis Count: 588 Wills Lifestyle was ITCs foray into Indian textile mark...

Brand: Mahindra e2o Company: Mahindra Rise Brand Analysis Count: # 576 After the buying the Reva company from Chetan Maini in 2010, Ma...

This summer, the 30 year old Frooti has got a bold makeover. Frooti has re-branded itself with a new logo, new packaging and ofcourse new ...

In a significant move, Orient Electricals has rebranded itself to Orient Electric. In the new avatar, the brand aims to be a significant pl...

After the rebranding of Echlairs to Choclairs, Cadburys has launched another tvc for the brand. This time, within a short span, the brand ...

Brand : Nivea Men Company : Beiersdorf Brand Analysis : 535 Nivea is on a high these days. One of the world's largest skincare br...

Brand : Cholairs Company : Cadbury India  Brand Analysis : # 534 In an interesting move, Cadbury's has rebranded its eclair br...

Corporate Brand : Titan Company Brand Analysis # 531 Titan Industries was born in 1985 as a joint-venture between Tata Group and Tami...

Santoor, India's third largest soap brand is celebrating its 25 years of glorious existence in the fiercely competitive Indian toilet ...

Certain brands change its taglines at the drop of a hat. 7Up, the lemon flavored softdrink brand from Pepsico is one such brand. The brand ...

It has been a long time since I updated about Amrutanjan. A lot has happened with this brand including a rebranding exercise and launch of v...

After the rebranding of Logan to Verito, Mahindra has undertaken the most difficult task of positioning the new brand Verito. The task is to...

Logan is being laid to rest. Mahindra Rise , the new owner of Logan has decided to rebrand Logan to Mahindra Verito. The death of Logan mark...

Brand : Manza Company : Tata Motors Advertising Agency : Draft FCB Ulka Brand Analysis Count : 473 Philip Kotler once famously said &q...

Is three years too short for a rebranding exercise ?? Flipkart thinks that it is not. The brand which started off as a no-nonsense online bo...

Ceat went in for a major rebranding exercise in 2008 when it changed its logo, the mascot and the famous tagline " Born Tough". I ...

Brand : Vivanta Company : Indian Hotels Company Ltd ( IHCL) Ad Agency : Rediffusion Y&R Brand Analysis Count : 464 Vivanta is the new br...

Perk has gone in for a makeover. Cadbury has launched the new Perk with Glucose Energy. According to the company website , this is the first...

Its more than two years since I posted the critical analysis of India Post. I had criticized about the wastage of immense potential of a ser...

On August 30 ,2008, Kingfisher officially announced the rebranding of Simplifly Deccan to Kingfisher Red. It marked the end of a wonderful b...