Marketing Practice

Perfetti, who is the market leader in candy category of the Indian confectionery market ,successfully created a new category of jelly conf...

Brand : Stop Not Company : Perfetti van Melle Brand Analysis Count : # 505 Perfetti Van Melle ( PVM) the leader in the Indian confect...

Mentos recently launched a new variant Mentos Watermelon flavor. The brand is currently running a campaign for the new variant. Mentos has b...

Alpenliebe, the flagship candy brand from Perfetti VanMelle (PVM) recently launched Alpenliebe Eclairs.The brand which pioneered candy ( mor...

Perfetti van Melle ( PVM) has introduced another product line extension for its highly successful brand Mentos. The launch of Mentos into th...

Yet again another subbrand taking a personality on its own. The brand in question is Creamfills Alpenliebe. The brand launched as a subbrand...

Chlormint is back in the media space with a new campaign. There are two interesting things about the new campaign. First is that, the brand ...

Mentos has launched a new campaign much in line with the positioning of " makes you smarter " exemplified by the slogan " D...

Alpenliebe has launched a new chocolate variant named Chocoduet Alpenliebe . The campaign fea tures the brand ambassador Ms Kajol and the an...

Perfetti Vanmelle has comeout with a new campaign for Chlormint. The new campaign is surprising since it has changed the famous tagline &qu...

Alpenliebe has roped in Kajol as its brand ambassador.This is the first time in the 14 years of successful existence in the India, Perfetti ...

Brand : Center Shock Company: Perfetti Vanmelle Agency: O&M Brand Count:207 Center Shock is an interesting brand or rather it is a disru...

Brand : Alpenliebe Company: Perfetti Vanmelle Agency: McCann Erickson Brand Count : 108 In the 1200 crore sugar confectionery market, Alpenl...

Brand : Chlormint Company: Perfetti Vanmelle Agency: Mccann Erikson The indian confectionary market is estimated to be around 1200 crore and...

Brand : Mentos Company: Perfetti Van Melle Agency : O&M Perfetti Van Melle ,the $ 1.3 Billion confectionery giant launched its Indian Op...