Marketing Practice

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Showing posts with label Nokia. Show all posts
Showing posts with label Nokia. Show all posts
Monday, August 13, 2012

Marketing Funda : Marketing and Osborne Effect

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Osborne effect is a phenomenon where the sales of an existing product gets affected because of the announcement of future products. Osborn...
12 comments:
Tuesday, March 16, 2010

Micromax : Nothing Like Anything

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Corporate Brand : Micromax Ad Agency : Lowe Lintas Brand Analysis Count #447 Micromax is a challenger brand in the highly competitive mobile...
19 comments:
Monday, January 05, 2009

Best Marketing Practice : Take- Back Campaign by Nokia

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Nokia recently announced a green marketing initiative in India. From January 1, the company is taking back used mobiles and chargers from th...
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Harish B
Marketing Evangelist in a B-School, IIM Kozhikode Graduate, Ex-Advertising Professional
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