Marketing Practice

In classic marketing textbooks, one of the strategies in managing the maturity stage of the product lifecycle is product modification. The...

Brand : Kwiknic Company : ITC Brand Analysis Count : # 538 Kwiknic is an interesting brand. A nicotine replacement therapy brand from ...

Brand : Parodontax Company : GSK Consumer Healthcare Brand Analysis Count : # 521 After the success of Sensodyne, GSK has launched a...

Brand : Odomos Company : Dabur Brand Analysis Count : 519 Odomos is a 40 year old brand which has a generic status in the mosquito...

The fabric conditioner brand from HUL- Comfort has roped in the former Bollywood Diva Madhuri Dixit as the brand ambassador. The former Boll...

Brand : Sensodyne Company : Glaxo Smithkline Beecham ( GSK Asia) Brand Analysis Count : 474 In line with the strategy of bringing in glob...

Calcium Sandoz is in an over drive now. This 40 year old brand now has a new look and also a new tagline. The brand is currently running a c...

Brand : Colin Company : Reckitt & Benckiser Brand Analysis Count : 402 Colin is a brand from Reckitt & Benckiser. This brand is the ...

Brand : Dr Scholl's Company : SSL-TTK Brand Analysis Count 332 Dr Scholl's is an interesting niche brand. The brand is launched in I...