Marketing Practice

 In an interesting move, Nestle has extended its chocolate wafer brand Munch into breakfast cereals. The Nestle Munch breakfast cereals were...

 Brand: Gerber Cereals Company: Gerber India ( Nestle) Brand Analysis Count: #622 The market for toddler food in India is an astounding INR ...

 Over the last few years, there has been a serious attempt by the milk chocolate brand - Milkybar to chart a new path through activity-based...

Its been a long time since Indian advertisement world saw a humorous fight between the brands. There has been high profile competitive war...

Brand : Alpino Company : Nestle Brand Analysis : # 530 Nestle Alpino is the company's latest offering in the Rs 5562 crore Indi...

The new campaign " Hole New Fashion " is one of the best campaigns I saw in recent times. The communication  once again brought ba...

Brand : Bar One Company : Nestle India Brand Analysis Count : # 484 Bar One is a brand which was languishing in the product portfolio o...

Brand : Neslac Company : Nestle India Brand Analysis Count : 471 Nestle has recently launched a new brand in the 1500 crore infant ( ki...

Today's ( 26/05/10) Economic Times carries interesting market share figurers of FMCG players across various categories in the Indian mar...

Brand : Choco + Milk Company : Danone Ad Agency : Rediffusion Y&R Brand Analysis Count :449 Danone is a world leader in dairy products. ...

I recently saw an ad featuring Maggi Sauce. The ad was commemorating the 25 year celebration of the Maggi sauce brand. The ad was a collage ...

Maggi has launched its product in the growing Pasta market recently. The variant called Maggi Nutri-licious Paazta is Maggi's major new ...

This year Cadbury Dairy Milk Eclairs has comeout with a new campaign and a new positioning. The brand has identified itself with a sweet cho...

My favorite brand Maggi is now 25 years old. Born in 1983 , this brand has created a market for itself. Maggi is a brand which showed the po...

Kitkat now has become more chocolaty. The brand has changed the product to appeal to Indian Palate . The brand is currently running a campai...

Brand : Milkybar Company : Nestle Agency : JWT Brand Analysis Count : 372 Milkybar is the leader in the white chocolate market in India. Lau...

Kit Kat has launched its globally successful variant Chunky in India this year. Kit Kat Chunky is a king size singl e finger variant of KitK...

Brand : Milkmaid Company : Nestle Agency : Publicis Brand Analysis Count : 275 Nestle Milkmaid is the market leader in the Rs 150 Crore cond...

Brand : Munch Company : Nestle Agency : JWT Brand Count : 272 Munch is the second largest brand in the chocolate based confectionery segment...

Brand : Kit Kat Company : Nestle Agency : JWT Brand Analysis Count : 261 Kit Kat is one of the world's largest selling chocolate brands....